To connect customers with reliable mobile solutions and exceptional personal service.
We aim to make every interaction simple, helpful and trustworthy, whether it happens in one of our stores or through our digital channels.
Our Story
Built on trust.
Driven by
connection.
From our roots in Upington to a growing footprint across South Africa, URB Cellular has spent 29 years connecting people, businesses and communities with trusted mobile solutions and personal service.
29
Years of experience, service and trusted connectivity.
Proud MTN Branded Channel Dealer
Who we are
A local business with a national vision.
URB Cellular began in Upington in the Northern Cape with a clear purpose: to make mobile communication more accessible while delivering the kind of personal service that customers could trust.
Under the leadership of founder Bernard Engelbrecht, the business grew from its local roots into an established cellular retail group with 24 branches and a strong presence across several South African communities.
Today, URB Cellular continues to combine trusted MTN products and services with knowledgeable teams, practical support and a commitment to long-term customer relationships.
29
Years of experience
24
Retail branches
MTN
Branded channel dealer
Bernard Engelbrecht
Founder of URB Cellular
Our founder
Leadership shaped by people and purpose.
Bernard Engelbrecht founded URB Cellular with a belief that successful business is built through integrity, strong relationships and genuine service.
His leadership established the customer-first culture that remains at the heart of URB Cellular today. As the company expanded, that same commitment to personal attention and dependable support continued to guide every branch and every team.
Connecting people is about more than technology. It is about trust, service and being there when customers need you.
What guides us
Clear purpose. Lasting impact.
To remain a trusted cellular partner for the communities and businesses we serve.
We are building a modern, accessible and customer-focused retail experience while preserving the personal relationships that define URB Cellular.
Why choose URB Cellular
Real people. Reliable support. Trusted solutions.
Trusted experience
Nearly three decades of cellular retail knowledge, customer care and dependable service.
Growing footprint
A network of 24 branches serving customers across multiple South African communities.
Personal service
Knowledgeable local teams who listen, assist and help customers make informed decisions.
Ongoing support
Assistance before, during and after your purchase through our stores and support channels.
Wherever technology moves next, URB Cellular will keep people connected.
Visit one of our stores and experience trusted advice, personal service and mobile solutions backed by nearly three decades of experience.